The innovative mind behind Primal Crafts, the Danish jewelry brand 3D printing in steel, silver, and titanium, is Kristoffer Rønn-Andersen. The spectacular statement pieces of Rønn-Andersen, inspired from Norse mythology, attain an ideal balance between style and craft. The Danish engineer-turned-designer told: “I like to challenge the ordinary, both in terms of aesthetics and style, but also in terms of the distribution and manufacturing, which is where 3D printing fits in the brand.”
The exceptional work appears to be surreal owing to the fact that it is minimal, sleek and regal. The combination of heavy textural elements and remarkable angles craft unique necklaces, rings and bracelets.
According to Rønn-Andersen, 3D printing is the reason for the existence of Primal Crafts. He said, “If 3D printing had not been as accessible to me as it is, I would probably not have started Primal Crafts.”
Rønn-Andersen chose a roundabout route instead of coming to 3D printing by means of jewelry-making. Before going for his Master’s degree in engineering, the founder worked as a playground designer. He then started creating custom jewelry designs for friends and family, being a fresh graduate. The business took off unpredictably. Therefore, Rønn-Andersen took the chance to keep on applying his design skills with his technical know-how which resulted in the dawn of the Primal Crafts brand, and a new kind of design work: all jewelry is 3D printed in different metals.
The most favorite materials of Rønn-Andersen are steel and silver; however, his horizons are always expanding. As per now, his preferred material is Titanium. Referring to a trend that has already started to amplify, he made a statement:
“I love the material and really think that 3D printing will expand the use of Titanium in the jewelry and fashion industry.”
3D printing has several advantages according to Rønn-Andersen. He explained that designs can be modernized rapidly, custom sizing is made easy, and aesthetic boundaries can be pushed to new heights. These affordances are vital for designers and business owners alike in a market where personalization is sharply on the rise.
Besides, he also observed that 3D printing also democratizes manufacturing. He stated, “It makes it easier for people without the financial means to start something at low risk.”
The founder took the risk that definitely paid off. From product design and marketing to website management and accounting, Primal Crafts has turned into a full-time career for him in the past couple of years. We are betting that the Danish jewelry brand is only just getting started owing to the recent expansion into Singapore retailers. You can check out their website for more details.