Rolls Royce have always been known for the legendary luxury cars they make but this new unveil of a concept luxury car called 103EX has taken everyone by surprise. The unveil took place as a 360˚ Youtube video that takes you through a virtual reality experience with the help of the virtual assistant named “Eleanor.” The car looks like something out of the future with Tron the first name coming to mind. Immerse yourself in the 360˚ video linked below:
The car looks completely different from the type of cars Rolls Royce have produced in the past with the likes of Phantom and others. But different is what this car is supposed to be. It is fully autonomous and can house only two people. But this is just the glimpse of what Rolls Royce are aiming for in the future. “Looking towards the next 100 years, each and every Rolls-Royce will be a unique work of art. Shape, size and silhouette – you will be able to craft your vision entirely from the wheels up.” Says the giant car manufacturer, Rolls Royce.
RR believes that these fully autonomous cars are the future of automobile industry with fully electric powered vehicles taking over the roads from normal petrol engines soon. The 103EX concept is a huge car, stretching over 20 feet in length. Housing only two people on a luxurious sofa-like seating system, the user is surely set to make an entrance whenever and if ever, this car reaches the production stage. But you have to stand back and admire the sheer size and beauty of this beast.
All of this futuristic technology is part of Rolls-Royce’s parent company BMW’s centennial celebration. The company also unveiled a transparent Mini Cooper concept which is equally as stunning as the Rolls-Royce 103EX. The future of luxury cars is going to look amazing. Here is another video of the Rolls Royce 103EX as narrated by Eleanor: