Norwegian mayonnaise maker Orkla, signs a deal to use a non-stick coating in its food products. LiquiGlide is a leading European consumer goods company that has created a packaging with a food-based slippery coating which allows mayonnaise to slip right out. So now you can enjoy your mayonnaise till the last drop.
LiquiGlide will allow condiments to easily slide from the packaging, which will give consumers better experience and reduce food waste. The customized coating that will be used for Orkla’s mayonnaise products is likewise 100 percent made from natural ingredients. “We chose to work with Orkla because they are an innovative and leading consumer goods company in the Nordics and the Baltics. Our exclusive agreement affirms that LiquiGlide’s coatings create substantial value for consumers by enabling them to get every last drop,” said LiquiGlide CEO Dave Smith. “At LiquiGlide, we’re changing the way liquids move.” The company also states “LiquiGlide makes dispensing products so easy that consumers actually tend to use it faster…it pushes consumers to an earlier repurchase point.”
LiquiGlide was developed in 2009 by Dave Smith and Kripa Varanasi. The company is now setting up deals with a number of consumer goods makers, such as those that specialize in beauty supplies, food and household products. Varanasi said that their coating can work with many products because they can tailor each coating to meet the requirements of the application. LiquiGlide also has potentials for use in medical devices, airplane wings, as well as oil and gas pipelines.