Jaguar Land Rover’s Two New Research Projects
Jaguar Land Rover has revealed two new research projects it’s working: a 360 Virtual Urban Windscreen to give a driver a 360 degree view out of their vehicle and a ghost car navigation aid called ‘Follow-Me Ghost Car Navigation’ that projects a virtual vehicle ahead of you to follow.
“Driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs, or be distracted trying to locate a parking space as you drive by,” Wolfgang Epple, director of research and technology at Jaguar Land Rover, said. He also said “Our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.”
The full potential for the 360 Virtual Urban Windscreen would be delivered by connecting the virtual windscreen to the Cloud. By making the roof support pillars in a vehicle transparent, the driver is given better visibility all around the vehicle. The pillars aren’t really transparent. They use screens embedded on the inside edges to display video feeds taken from outside the car. By connecting the car to roadside infrastructure and businesses in the urban landscape, the windscreen could present information ranging from petrol station prices to the number of parking spaces available, so drivers won’t have to look for this information themselves. The ‘Follow-Me Ghost Car Navigation’ projects an image of a vehicle in front of the driver’s car for them to follow, turn by turn, to their destination. The ghost car is a navigation aid for busy urban roads and uses heads-up display technology to provide information to keep the driver’s eyes of the road and reduce distraction.