Oh boy. Released on June 25, Kim Kardashian: Hollywood has risen as high to the second spot among most-downloaded free-to-play games at the iTunes store. So much so, its success has driven shares of creator Glu Mobile Inc. up 42 percent.
“It might be our biggest game of the year,” CEO Niccolo de Masi said. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
According to analyst Douglas Creutz from New York, annual revenue from Kim Kardashian: Hollywood may reach $200 million.
The game makes money through in-game purchases. You can buy different items for your character whose prices range from a few dollars to almost a hundred.
The game basically allows you to create your own celebrity and rise to fame and fortune. You can walk the red carpet, visit clubs, and buy luxury homes. You can also date and dump to other celebrities to “become the next huge celebrity power-couple.”
After all, you cannot ignore what MTV has to say, can you?
“Would you play the Kim K game? Of course you would!” – MTV News