Nokia’s ‘Thanks Apple’ Taunt Goes Down As One Of The Most Retweeted Brand Tweets Ever

A cheeky Nokia tweet poking fun at its rival Apple has gone down as one of the most retweeted brand tweets ever.

During Apple’s much-hyped launch event for its new iPhones earlier this month, Nokia momentarily stole the limelight with a timely tweet pointing out the similarity between the newly unveiled iPhone 5s colour phones and its own range of bright designs.

The two-word tweet from Nokia’s UK account – “Thanks, #Apple” – accompanied by a picture declaring “Imitation is the best form of flattery” quickly went viral and has since garnered an astonishing 38,000 retweets. A Twitter staffer has confirmed that puts it in the top echelons of marketing tweets in the site’s history.

Basil Rafiq

Just cause someone likes it, doesn't mean you have to.

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