Seiko “Art of Time” is a Simplistic Beauty
Watchmaking is a very precise and serious business. Generations of watchmakers pass down their crafting skills and the industry thrives on precision. Seiko has done a different take on the whole watchmaking process. They have created an extremely complex machine that take watch parts and turns them into mechanical cityscape the looks much like some futuristic video game. Take a look at the video below:
The video titled “Art of Time” features a song written by Seiko CEO Shinji Hattori with lyrics based on submissions by employees and sung by Etsuko Yakushimaru. According to the company, the idea behind the machine dates back to the days when timepieces were rare and bells and musical complications were needed to remind people in the vicinity of the time, or as Seiko calls it, the “art with no form.”
The device itself is a sort of maze of watch parts, watchmaking tools, figurines and rolling rubies used to make watch bearings. With the occasional human intervention in the form a nudge, the device makes series of ruby balls trickle down through hoops and obstacle courses consisting of movement cases and spiraling counterweights. The maze also consists of an animated heart symbol and finally ends at a tiny glass dome to reveal a balance wheel.
The machine took a year and 1200 watch parts to be made and it took over 70 hours of filming to get the right angle. Here, take a look at the BTS video: